Our Story
About WKCC
Wayne King Car Club exists because car culture deserves better. A club for everyone. Every car. Every person. No exceptions.
What we are
The Club That Was Always Missing
Car culture in the UK is extraordinary. Thousands of events every year. Millions of car people. Shows, track days, rallies, meets — from Santa Pod to Goodwood Revival, from local car park gatherings to Monaco Historique. The passion is everywhere.
But the clubs? Most are built around a single marque. Own a Porsche — join the Porsche Club. Own a Ferrari — join the Ferrari Club. But what about the person who loves all of it? The person who appreciates a pre-war Bentley as much as a modified Golf GTI, who gets just as excited about a Clio V6 as a GT40?
"There were thousands of car people everywhere. Every type of car. Every type of person. All just happy to be there. And I thought — why isn't there one club for all of them?"
Wayne King Car Club is the UK's first truly all-marque, all-welcome car club. It doesn't matter what you drive. It doesn't matter how much it cost. If you love cars, you belong here.
What we stand for
Members First. Always.
The tagline isn't marketing. Where the Members Come First is a promise. Every decision WKCC makes — every partner we choose, every benefit we negotiate, every event we attend — is made with one question in mind. Is this good for the members?
That means real discounts that actually save you money. A monthly prize draw with genuine odds — 1 in 200, every month, automatically entered. Partners who offer real value, not token gestures. A newsletter written by car people for car people.
And it means being honest. If a benefit isn't good enough, we don't offer it. If a partner isn't right for our members, we don't work with them. Simple as that.
All Cars Welcome
Pre-war Bentley or modified Fiesta. Ferrari or Fiat. Classic or modern. Every car has a place at WKCC.
All People Welcome
No judgment. No snobbery. No gatekeeping. Car culture belongs to everyone who loves it.
Real Value
Your membership should pay for itself every month. That's not a goal, that's a standard we hold ourselves to every single day.
Genuine Community
Not a Facebook group. A real community of car people who share the same passion for cars and the life that comes with them.
Born From Passion
WKCC wasn't built in a boardroom. It was built by someone who grew up loving cars, lived the culture, and decided to do something about the gap.
Always Growing
More benefits. More partners. More events. More members. WKCC gets better the bigger it gets — and every member is part of that growth.
Where we are going
This Is Just the Beginning
WKCC launches in 2026. But the vision is much bigger than a launch. This is the foundation of something that car culture in the UK has never had before — a genuinely national community built around the love of cars, not the value of them.
A physical magazine. The newsletter becomes print. Proper journalism, proper photography, proper coverage of the events and cars that matter to real car people.
A dedicated app. Your membership card, your benefits, your prize draw status, your community — all in your pocket. Built when the membership is ready for it.
WKCC Events. Meets, track days, and experiences organised specifically for members. Not corporate events. Real car people, real cars, real memories.
WKCC Products. White label products developed for car people by car people. Quality that matches the passion.
"We build this, we run this, we get to a point where we start hiring a team of people that love cars and the life like we do. The money will be amazing but the lifestyle — for the team, the members, the community — that's what it's for."
Be Part of It From Day One
300 founding member spots. £5.99 a month locked for life. A pack that will never be reproduced. Once they're gone, they're gone.